PAGEONE presents “#FeelsLikeHome: Embracing the Richness of Filipino Comfort Food,” a captivating digital campaign dedicated to commemorating the treasured legacy of Filipino comfort cuisine. In an era saturated with fast-food chains and exotic culinary experiences, this campaign aims to transport you back to the warm embrace of home.
At its essence, PAGEONE partners with Brown Bag Communications Phils, Inc. (BBCOMM) to help preserve Filipino legacies by paying tribute to the timeless realm of traditional comfort food. It underscores the significance of embracing one’s heritage and culinary traditions, reacquainting us with the authentic and flavorful essence that characterizes Filipino gastronomy.
As a public relations agency deeply rooted in Filipino culture, we are well aware of the profound role that food plays in safeguarding our cultural identity and fostering unity. Amid the tapestry of global flavors, the #FeelsLikeHome campaign seeks to rekindle the affection and appreciation for genuine Filipino dishes, forging connections between individuals and the cultural heritage lovingly passed down through generations.
A trailblazing initiative in the Philippines, this campaign pays homage to the dishes that resonate with our collective memory across every region. It embarks on a culinary odyssey that roots us in our origins, reinforces our cultural identity, and brings us back to the heartwarming embrace of what genuinely “feels like home.”
Launch date:
October 2023
